By David Njenga
In an exciting new direction, Huawei Mobile Kenya has introduced the Y Series range of phones in the country to provide consumers with quality and affordable smartphone options.
Speaking at the launch of the new phone range at Huawei offices in Nairobi, Huawei Device Kenya, Country Director, Derek Duh said the Y series will target the growing mobile market segment providing powerful budget smartphones which offer productivity, entertainment and a superb photography experience.
“The introduction of the Y series phone is part of Huawei’s strategy to target all categories of users and offer high-quality products at different price points by focusing on the high-end phone quality, technology and innovation in all our products to provide our consumers with a unique smartphone experience” said Derek
She added “The Y series powerful cameras, extended battery life and affordable pricing will allow a higher uptake of smartphones in country affording unique experiences that meets the needs and requirements of our users.”
Retailing at Sh. 22,999; Sh.12, 999 and Sh.8,999 respectively, the new Y series range of smartphones are all powerful upgrades of their predecessors that were launched last year in April.
The Y7 Prime comes with a 5.5-inch screen with HD 720, 4,000mAH battery capacity with intelligent power-saving technology for longer use, even with the advanced and faster latest android 7.0; fingerprint scanner for better security and 12MP rear camera for quality photography.
The Y5 2017 also boasts a powerful camera and a 3,000 mAH high density battery for extended battery life. The phone has 2GB RAM and 16GB ROM and convenient easy keys.The Y3 2017 has an increased screen size that provides the user with an amplified viewing experience with an 8-megapixel camera, a higher resolution than its predecessor.
A research on the Kenyan smartphone landscape by Jumia Business Intelligence and GSMA Mobile showed that 67 percent of Kenyans are classified as internet users. The rise of this internet penetration is attributed to an increased uptake of smartphones due to the emergence of various players in the Kenyan market. The current mobile penetration of 82 percent and the increase in purchasing power of middle-class in the country has further encouraged Huawei to invest in expanding its smartphone portfolio and overall presence the Kenyan mobile market.
The launch of the Y series phone ties into Huawei’s overall business strategy in 2017 to leverage its existing market in the country and grow local sales by 50 percent.
Through creating meaningful innovations and unique products Huawei intends to compete more favorably in the congested local mobile market to increase their current market share from its 14 percent as at end of 2016.