The beneficiaries will also receive business development services to hand-hold them into developing thriving enterprises through the franchise container model.
By ThingsKenya Writer
The KCB Foundation has launched a revolutionary approach to business premises hosting for the beauty and personal care professionals through a franchise container model. The ‘franchise container model’ is a modified shipping container that has been retrofitted to host a beauty salon.
The container will act as an incubation hub for students who have completed hair and beauty courses where they can perfect their professional skills even as they prepare to go into business for themselves.
The launch today coincided with the graduation of 316 beneficiaries under the Foundation’s 2jiajiri programme, a transformative skill development and wealth creation programme that seeks to develop a new cadre of youthful entrepreneurs within the informal sector to ease the country’s unemployment crisis. The event was presided over by KCB Foundation Executive Director Ms Jane Mwangi.
The Salon Suites concept also known as booth rentals, is one of the fastest growing segments in the hair and beauty industry and brings a different approach to the industry. Under this, four beauty graduates can join hands and operate a 40- foot container that is equipped with four workstations.
The joint venture model takes into account the graduates’ minimal or lack of capital and assists them to meet the operational cost of running the salon container. This business model has a co-working style and provides a platform to incubate hair and beauty beneficiaries until they are ready to take up their own containers.
“The beauty of the concept is that it takes into account issues of space as well as mobility as the container can be moved from place to place depending on business performance and owner preferences. Additionally, the fittings are never disentangled as they are moved inside the container, hence guaranteeing their safety,” said Ms Mwangi.
Owners of the containers can assist their tenants to place them at vantage points for instance in learning institutions, public parking areas, church compounds or at market centres.
KCB Foundation is piloting this concept through its 2jiajiri programme, a transformative skills development and wealth creation programme that seeks to develop a new cadre of youthful entrepreneurs within the informal sector to ease the country’s unemployment crisis.
KCB Foundation will provide business development services to hand-hold the 2jiajiri beneficiaries into developing thriving enterprises through this model. This model is ideal for those who have dreams of being their own boss and in control of their own money.
It provides the entrepreneurs with a platform to become independent, decorate their own space and increase profits. It is encouraging to note that stylists are joining the salon suites revolution as they seek more control of their businesses.
Ms Mwangi reminded the graduates of the pivotal role that beauty and personal care professions play in helping people make a good first and lasting impression. She noted that the beauty industry was one of the fastest growing in Kenya having grown by 400% in 4 years from 26 Billion shillings in 2011 to over 100 Billion shillings in 2015.
In comparison, she said, the beauty industry in Brazil was 31 times the size of Kenya’s and valued at 31 Billion Dollars in 2016.
Ms. Mwangi attributed this to three main reasons namely; increased participation of Brazilian youth and women in the beauty industry, adoption of new approaches such as franchises, specialty and personalised stores as modes of reaching out to their clientele and improved distribution and availability of beauty care products.
2jiajiri programme of the KCB Foundation was launched in March 2016. It is an enterprise development and wealth creation programme that aims to transform the youth of today into the employers of tomorrow.
The Foundation has so far sponsored 882 hair and beauty beneficiaries since last year out of the over 12,000 recipients across its industry sector programmes.
Upon graduation, the beneficiaries join the KCB Foundation incubation process as they walk through the journey of establishing their businesses. The Foundation currently partners with leading beauty colleges and salons in Kenya including Ashleys, Azizi, Amadiva and Strands on Fleek.